search query: @author Redondo, I. / total: 2
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1.
Modeling the appeal of movie features to demographic segments of theatrical demand
Journal of Cultural Economics
2010 : VOL. 34:4, p. 299-315
 2010 Redondo, I.
Holbrook, M.B.
2.
Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins
International Journal of Advertising
2008 : VOL. 27:5, p. 691-714
 2008 Redondo, I.
Holbrook, M.B.
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